All is now set for Nigerian football
fans, especially devotees of the UEFA Champions League, to feel and experience
the elite league trophy which will berth in the country on March 13, 2014 courtesy
of World’s leading international premium lager beer, Heineken. The trophy,
which will be accompanied by Dutch football legend, coach and Heineken brand
ambassador, Ruud Gullit, is expected to remain in the country till March 16,
2014. Continue...
The UEFA Champions League Trophy
Tour has been presented for eight consecutive years by Heineken International,
a UEFA Champions League partner. In 2014, Heineken will give football fans in
Nigeria, Argentina and Vietnam the chance to see and get up close to the prestigious
trophy. Like Heineken, the trophy is a true global icon. It represents the
excellence of the UEFA Champions League worldwide and the ultimate achievement
in European club football.
In order to make the event
memorable, various events and activities have been lined up by the brand to
give consumers, trade partners as well as the media firsthand contact with the
trophy which is making its tour of Nigeria for the second time after it
did so in 2009.
In a statement, Mr. Walter Drenth,
Marketing Director Nigerian Breweries Plc, said “The Champions league trophy
tour is an activity unique to Heineken. No other brand is capable of holding
the trophy tour outside of Europe.”
He promised football fans that the
brand- in consonance with its tagline of ‘Opening Your World’- would provide an
experience that only Heineken can deliver to its consumers.
Consumers could also text TrophyTour, Name, Age, and State to 20388 to participate
in the Heineken UEFA Champions League Quiz (SMS Game) to win prizes including
chances to Meet the Trophy, Ruud Gullit, Christian Karembu and other Football
legends. For more details visit www.meetthetrophy.com. Twitter audience could
follow the trophy tour experience with #meetthetrophy and @Heinken_NG
On August 31, 2013, Heineken
announced the extension of its sponsorship with the UEFA Champions League. The
new agreement means that the brand will continue as an official partner of the
world's most prestigious club football competition up to and including the 2017
/ 2018 season.
