Friday 24 January 2014

“The Men Inside the Suits” – Watch the Guinness Europe Documentary on the Stylish “Sapeurs” of the Congo


        Congo 
In Brazzaville, the capital of the Republic of Congo, there is a special society that exists. One that uses the art of fashion and style as a means to happiness and forgetting the Civil War that almost tore the Congo apart.
The ‘Sapeurs’ of Congo are a society of elegant persons, a close knit group of men who believe in defying circumstances and living with Joie De Vive (The Joy of Living).
In this documentary created by Guinness Europe, they illustrate the brightly coloured and social affairs that bring the ‘Sapeurs’ together.
According to Guinness Europe, “Their bold choice to live an unexpected lifestyle is a source of celebrated originality and positivity. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. The Sapeurs show us that whilst in life you cannot always choose your circumstances, you can always choose who you are.”